Snap
This section is more or less in chronological order, to tell the story of my progression at Snap.
Creative Editor
Initially I was hired on contract to edit this piece for an AR product. What a fun edit!
Creative Editor
After a handful of projects with them, I saw an opportunity to streamline operations in their post studio. (Also, on this piece, who knew you could do so much with step animations!)
Creative Producer
I pitched a new post operating system to my hiring manager, just in time to apply workflow improvements lending to the success of Snap’s first SPS in 2019. As a producer, I oversaw a team of about 20 artists who made all of the screen content in this keynote.
Creative Post Producer
Then they staffed me, just in time to lead post production on Snap’s first ever brand campaign. This one was my favorite spot, but there were 37 others (each in a :30 and :15, and in multiple aspect ratios and languages).
Sr. Creative Post Producer
By the time pandemic hit, I was overseeing the internal post production studio, functioning as a producer, hiring manager, operations lead and post production creative. This was an early pandemic spot. It won a CLIO.
Creative Executive Producer
A few hundred spots, banners, and billboards later, the world started getting back together in person. I’d spent that time building up the studio team and refining how we worked. Then I brought production for the 2022 Snap Partner Summit in-house.
I led more than 40 artists, producers, and technical specialists working simultaneously on stage visuals and event promos. If you watch the keynote, keep an eye on the screens behind the speakers. We made all of those visuals.
Executive Producer
I worked with our in-house brand and AR product teams, along with production and VFX vendors, to help bring the augmented reality and visual effects for the Wait’ll You See This campaign to life.
Executive Producer
For the More Love campaign, I partnered with our brand and AR product teams and external production and VFX partners to support the campaign’s augmented reality and visual effects work.
Executive Producer
I led the team that helped figure out how to weave Snap’s AR into this international B2B campaign, from the creative concept to the technical execution. We flew a few teammates to London to make it happen.
Executive Producer
I led production for Lens Fest in 2023 and 2024, working with Snap’s creative, technical, events, product, production, and post teams alongside agency partners. I also consulted on production for the 2024 Snap Partner Summit, where my team upscaled every visual for the stage screens and produced several sizzle reels.
There’s plenty more from my years at Snap, but I’ll leave you with Lens Fest 2024.